I was a self-taught Google Analytics user. I thought I was getting by OK.
But, since working with professional analysts, I’ve seen how my data wasn’t as complete or accurate as I thought I was. And with bad data, it’s easy to tell the wrong story.
I’m here to level you up, and share best practices for setting up your Google Analytics accounts.
In this talk, we will:
provide recommendations on best practices for setting up your views, filters, and goals