Pantheon

A Drupalers Guide to Marketing

Those of us planning, designing, building or supporting Drupal for others are increasingly working for people who see that work through the lens of Marketing. This session will start by looking at the big picture of what's happening in the web market (Wix, WordPress, Sitecore, etc.), where Drupal fits today and how that evolution involves marketing professionals. Put another way, if Drupal is becoming the tool for Ambitious Digital Experiences, those experiences are paid for by Marketing budgets.  If you’ve come to Drupal via tech ("Come for the code" as we like to say) you might not have an intuitive grasp of the language and concerns of marketing professionals. This session will explain what Marketers do (it’s different than Sales!), how they do it and what matters to them. Come to this session for an overview of Drupal in the web market, a primer on marketing terms (MQLs, CTAs, Funnels, ...), marketing needs (NNN, CTR, Conversions, …) and competing marketing technologies (there are zillions!). You will leave this session with a better understanding why marketers matter to Drupal professionals, what motivates our marketing colleagues, what they care about and how to make your work more relevant and valuable to them. Learning Objectives & Outcomes  Come to this session for a primer on marketing terms (MQLs, CTAs, Funnels, ...), marketing needs (NNN, CTR, Conversions, …) and competing marketing technologies (there are zillions!). We’ll start with the big picture and dive down into how things fit together and why they matter.

3... 2... 1... Launching Your Site

You have created a beautiful, shiny new web site or a stellar partner has created one for you. It is ready to launch and usually someone just hands it over to a server administrator or the DevOps team. Instead, this time you are the launch team. Don’t panic. This session will give you the knowledge to understand what you need to make it a smooth launch. To launch, you need various pieces of information about domains, DNS, SSL and more. You then have to set these up correctly. If you do so, you should have a smooth launch of your new site. This session is for any developer or website stakeholder who wants to better understand how the Internet works and how visitors come to and interact with the website. There is not any code, but there will be talk of how the Internet works and resources on how to configure a site to be secure and serve visitors well. To explain domains and DNS, the session will get a bit nerdy about networking, but it should be accessible to folks who do not work in IT. Topics Covered Gathering domain ownership information. Setting up DNS records or getting DNS changed smoothly. Requirements and recommendations for SSL encryption and implementation. Evaluation of hosting requirements and hosting options. Considerations from moving from an old site to a new site.

Better Project Management Through Board Games

The skills that are required to be a successful Project Manager encompass a great many things, and the expertise you acquire can be applied universally across every industry and most job roles. They're so broadly applicable that you can develop the skillset needed even outside of the workplace in everyday life... Like by playing Board Games! In this session, we'll identify some of the core competencies for a Project Management, and suggest Board Games that leverage these concepts which you can play to level up your Project Management Skills!